About Us

Our background is in distribution and manufacturing, with fast-paced, high volume, multi-touchpoint transactions, often involving an eCommerce platform, an ERP system and a finance system.

Our mission is to help your business to understand and maximise the potential of CRM and ERP systems, driving growth and efficiency across your business.

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About Us

Our mission is to help your business to understand and maximise the potential of CRM and ERP systems, driving growth and efficiency across your business.

Our background is in distribution and manufacturing; fast-paced, high volume, multi-touchpoint transactions, often involving an eCommerce platform, an ERP system and a finance system.

Headshots2 (1920 x 1080 px)

Our Principles.

Understanding

We’ve been there.

You’ve dealt with clunky systems and confusing data. This approach is built from real experience — practical solutions that fix what’s broken and make every process work smarter.

Alignment

We make it work.

When people, processes, and systems connect, everything runs smoother. HubSpot becomes the engine for growth — clear, consistent, and built to keep pace with your business.

Ownership

You take control.

Confidence replaces confusion. Teams know what’s happening, why it matters, and how to improve it — using HubSpot as the tool to drive progress, not depend on it.

Our Story.

How we began

Having spent years in sales in the family business our directors became frustrated with the way sales opportunities were being missed due to infective systems and CRM. They started Cogent seeing the need in small to medium size businesses for system optimisation to achieve sales growth.

Systems is our passion.

Crafting the Future

As Cogent grows, our focus remains clear — making growth make sense. We continue refining the Cogent Blueprint™, aligning people, processes, and systems to build sustainable, coherent growth. Through the APPS Principle™ and our five-phase approach, we help businesses understand, measure, and control their progress. Because the future belongs to those who grow with clarity.

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Daryl Michel

Director

Daryl is the brains behind the Cogent brand. After years of experience working with HubSpot and OrderWise, he has developed a passion for making growth a reality for our clients. He constantly works at the face of the business and provides a trustworthy source of information in the systems consultancy industry.

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Kevin Michel

Director

With 30 years of hands-on experience using and implementing business systems, Kevin is the backbone of Cogent Connective's financial and operational strategies. Kevin's passion lies in simplifying complex workflows, turning intricate processes into efficient systems. His deep understanding of business operations and systems integration makes him an invaluable asset to our clients and team alike.

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Kieron Michel

Marketing & Business Development Specialist

Kieron is the creative powerhouse leading our marketing team and business development. With a willingness to learn and interact with the market, he aims to significantly elevate our brand presence. His approach combines analytical thinking with commitment, making ideas a reality.

Estelle Lewis

SENIOR FINANCE ASSISTANT

Estelle has over 30 years of experience in finance and bookkeeping, making her a great fit for the Cogent Connective team. She’s known for her dedication, attention to detail, and reliability, consistently providing efficient and accurate financial support.

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Andrew Turner

IMPLEMENTATION CONSULTANT

Andrew has extensive e-commerce, B2B, B2C and B2B2C experience. He has headed-up Marketing teams, led Sales and Customer Services teams as well as having run internal Lead Generation. Andrew has implemented a broad array of CRM systems and put in place marketing automation and content-led marketing strategies. He loves helping clients to build their dreams.

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Bradley Michel

MARKETING MANAGER

Bradley leads Cogent Connective’s marketing strategy, combining creative design with structured, data-led execution. With expertise in Adobe Creative Suite, a background in graphic design, and a strong foundation in Lean management, he brings clarity, consistency, and continuous improvement to every project. Bradley streamlines workflows, builds efficient systems that enable creativity to thrive, and manages HubSpot-driven campaigns and reporting to ensure all marketing activity aligns with Cogent’s broader growth objectives.