About Us
Our background is in distribution and manufacturing, with fast-paced, high volume, multi-touchpoint transactions, often involving an eCommerce platform, an ERP system and a finance system.
Our mission is to help your business to understand and maximise the potential of CRM and ERP systems, driving growth and efficiency across your business.
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About Us
Our mission is to help your business to understand and maximise the potential of CRM and ERP systems, driving growth and efficiency across your business.
Our background is in distribution and manufacturing; fast-paced, high volume, multi-touchpoint transactions, often involving an eCommerce platform, an ERP system and a finance system.
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Our Core Values.
We Understand
We take time to truly get to know your business, processes and needs.
We Clarify
We explain complex concepts in simple, understandable terms.
We Evolve
We are continuously improving our knowledge and services, so we can offer you solutions that work best for your business.
We Customise
We create tailored solutions for each client's unique situation. No two businesses are the same, so no two solutions will be the same.
We Connect
We build trust and strong relationships before proposing solutions.
We Simplify
We streamline processes to make technology work for our clients.
Our Story.
How we began
Having spent years in sales in the family business our directors became frustrated with the way sales opportunities were being missed due to infective systems and CRM. They started Cogent seeing the need in small to medium size businesses for system optimisation to achieve sales growth.
Systems is our passion.
Crafting The Future
As we continue to grow, clarity is the cornerstone of our identity. We relentlessly pursue exciting new innovations, refine our methodologies, and adapt to the ever-evolving landscape of data management. Join us today and start supporting businesses streamline their growth.
Our Team
Meet the Cogent Connective Team

Daryl Michel
Director
Daryl is the brains behind the Cogent brand. After years of experience working with HubSpot and OrderWise, he has developed a passion for making growth a reality for our clients. He constantly works at the face of the business and provides a trustworthy source of information in the systems consultancy industry.

Kevin Michel
Director
With 30 years of hands-on experience using and implementing business systems, Kevin is the backbone of Cogent Connective's financial and operational strategies. Kevin's passion lies in simplifying complex workflows, turning intricate processes into efficient systems. His deep understanding of business operations and systems integration makes him an invaluable asset to our clients and team alike.

Kieron Michel
Marketing & Business Development Specialist
Kieron is the creative powerhouse leading our marketing team and business development. With a willingness to learn and interact with the market, he aims to significantly elevate our brand presence. His approach combines analytical thinking with commitment, making ideas a reality.

Estelle Lewis
SENIOR FINANCE ASSISTANT
Estelle has over 30 years of experience in finance and bookkeeping, making her a great fit for the Cogent Connective team. She’s known for her dedication, attention to detail, and reliability, consistently providing efficient and accurate financial support.