What is HubSpot?
HubSpot is an AI-powered customer platform with all the software, integrations, and resources you need to connect your marketing, sales, and customer service. It's built to help you grow your business faster by bringing your teams together and putting your customers at the centre of everything.
At INBOUND25, HubSpot unveiled its reimagined Smart CRM, a single source of truth for your entire business. Designed for hybrid human-AI teams, the Smart CRM allows you to centralize all your structured and unstructured data, giving you a complete, up-to-the-minute view of every customer relationship. With new features like Flexible CRM Views and Smart Insights, you can easily visualize trends and get automated, data-driven recommendations for your next best action.
Our Take.
Ever felt like your teams are working in silos, disconnected and out of sync? We did—until we found HubSpot. It’s more than just a software platform; it's a unified operating system for your business. HubSpot lets all aspects of your company work seamlessly from one platform, making it incredibly easy to manage and drive sustainable growth. Whether you're a startup or a global enterprise, HubSpot is designed to scale with you. Each Hub can be used individually or together in powerful packages to align your teams and fuel your growth.
-
Feature Spotlight

Breeze is HubSpot’s AI that powers the entire customer platform.
Breeze gives customer-facing teams all the AI tools needed to boost productivity, scale growth, and unlock actionable insights. Use Breeze Copilot to assist with tasks, Breeze Agents to automate your work, Breeze Intelligence to enrich your data, and a growing list of Breeze features to help you get work done faster.
All the integrations, resources, software you need to grow.
Sales Hub
HubSpot Sales Hub is the ultimate easy-to-adopt sales software, leveraging AI to build pipelines and close deals faster. With automated pipelines, custom dashboards, and a new CPQ (configure, price, quote) solution, your sales team can accelerate the entire sales process in one platform, getting more time back in their day.
Marketing Hub
The marketing department is equipped to generate leads like never before with the AI-powered Marketing Hub. At INBOUND25, HubSpot introduced a new visual canvas for campaign creation and an AI-powered segmentation tool, making it easier to build precise audience groups and deliver more personalized experiences.
Content Hub
HubSpot’s new Content Hub is the ultimate package for creating and managing all your digital assets, from blogs and websites to podcasts and case studies. With the Content Agent, you can use AI to generate content tailored to your brand voice and your CRM data, ensuring every piece you publish is both high-quality and relevant.
Service Hub
It's great to get customers on board, but what's there to keep them? Level up your customer service with HubSpot Service Hub, powered by AI to scale support and drive retention. You can send automated check-in or NPS surveys, and with the Customer Agent, you can provide instant, cited answers to customer questions 24/7, reducing your team's workload.
Data Hub
Managing your data and operations is a core function of any growing business. At INBOUND25, HubSpot introduced the new Data Hub, a dedicated tool for transforming scattered data into actionable intelligence. By providing a clean, connected data foundation, Data Hub ensures all customer interactions are synced and stored centrally, powering an efficient, aligned, and adaptable business that delivers a successful customer experience.
Commerce Hub
HubSpot Commerce Hub is your all-in-one solution for bringing your front-office and back-office operations together. It allows your sales team to create custom quotes and get paid directly from a HubSpot record, streamlining the entire quote-to-cash process. With the new CPQ solution announced at INBOUND25, you can simplify the complexities of pricing and billing, ensuring a seamless and professional transaction for your customers.
HubSpot for Manufacturing
Streamline Complex Operations and Drive Predictable Growth
-
Bring all your customer, sales, and production data together in one place for smarter, data-driven decisions with the Data Hub.
-
Automate your follow-up workflows and notifications to manage leads and nurture client relationships effortlessly.
-
Give your sales and service teams a complete view of every client interaction and order history, so they can provide support that is proactive and personal.
-
Seamlessly integrate your CRM with your ERP to keep customer and production processes perfectly in sync.
HubSpot empowers manufacturers to focus on what matters most: delivering top-quality products and building lasting client relationships.
HubSpot for Distribution
Optimise Your Supply Chain and Build Stronger Connections
-
Strengthen supplier and client relationships with a centralized CRM that gives every team member a clear, shared view of the partnership.
-
Automate order updates, delivery tracking, and follow-ups to keep your customers and partners in the loop and reduce inbound calls.
-
Launch targeted email campaigns to promote new product ranges and special offers to the right audience at the perfect time.
-
Leverage powerful analytics and reporting to identify best-selling products and streamline stock management, ensuring you always have what your customers need.
HubSpot empowers distributors to effortlessly align their sales, marketing, and customer service efforts for better results and more reliable partnerships.
HubSpot for E-Commerce
Deliver a Truly Connected and Outstanding Online Experience
-
Go beyond basic segmentation with AI-powered tools that let you create hyper-personalized marketing campaigns based on real-time customer behaviour.
-
Automate abandoned cart recovery emails and offers with the Commerce Hub to reclaim lost sales and boost your revenue.
-
Design high-converting landing pages and product pages using the drag-and-drop website builder in the Content Hub.
-
Connect your e-commerce platform directly to HubSpot's CRM for a single, unified view of every customer, from their first click to their latest purchase.
HubSpot equips e-commerce businesses with the tools to not just scale, but to create a personalized shopping experience that turns customers into loyal fans.
HubSpot for Retail
Keep Customers Coming Back with Personalized Experiences
-
Tailor every offer to customer preferences and buying history, creating a truly unique shopping journey.
-
Run automated seasonal and promotional marketing campaigns that are powered by AI to ensure they are sent to the right customer at the optimal time.
-
Gather and analyse customer feedback with automated surveys and a help desk, so you can continuously improve your service and turn feedback into action.
-
Seamlessly integrate your in-store and online sales data into one CRM, providing a complete omnichannel view of every customer.
HubSpot gives retailers the insights and tools to not just sell products, but to create unforgettable customer experiences that build lasting loyalty.