INBOUND 2025
A Breakdown of the Latest Updates
INBOUND 25 is here, and the game has changed. We're breaking down the most important HubSpot updates so you can stay ahead.
Day 1
HubSpot's INBOUND 25 just dropped some of the biggest updates in years. They're calling it a new era of "human-AI hybrid teams." Get the full overview and see how it will change the way you do business.
Day 1 Insights
INBOUND 25: A New Era of Growth. Powered by AI.
HubSpot just announced a powerful new vision for the future of business: the human-AI hybrid team.
This isn't just about a new AI feature - it's a fundamental change to the entire platform. Here's a deeper look at the core updates that will help you grow better:
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The Data Hub (fka Operations Hub): This 'new' hub is the central nervous system for your business. It unifies all of your data - from every source, structured and unstructured - to create a single, complete view of the customer. This foundation powers every new AI tool, making them smarter and more accurate.
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Breeze AI Agents: Say goodbye to busywork. HubSpot is launching over 20 specialized AI teammates that work alongside your human teams. These agents can:
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Automate lead research and personalise outreach with the Prospecting Agent.
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Resolve customer inquiries 24/7 with the Customer Agent.
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Generate full campaigns and content assets with the Marketing Agent.
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The Loop Playbook: The traditional marketing funnel is dead. HubSpot's new continuous growth playbook is a four-stage cycle that leverages Human-AI collaboration at every turn to:
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Express your unique brand identity.
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Tailor your message to the individual customer.
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Amplify your content across new, AI-powered channels.
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Evolve and optimise in real time, making every campaign smarter than the last.
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These updates are designed to make the CRM effortless. They allow you focus on strategy, creativity, and human connection, while letting AI handle the hackwork.
Day 2
The main stage at INBOUND 25 delivered a clear message: AI is no longer a futuristic concept.
Check out the key messages👇
Day 2 Insights
Day 2 provided the strategic context for the technological announcements from Day 1. The central message was that a successful AI future requires not just new technology, but new leadership.
The AI Conversation Every Leader Needs to Have. The highlight of the day was a keynote conversation between HubSpot CEO Yamini Rangan and Anthropic CEO Dario Amodei. The key learning was that business leaders must actively shape the future of AI in their organizations. They discussed how to build AI systems that are safe, ethical, and aligned with a company's values. The insight was that success won't come from simply adopting AI, but from thoughtfully leading its integration to empower teams and build trust with customers.
A Debate on Human vs. AI-Led Strategies. The conference featured a live debate on "AI vs. Human: Ultimate Customer Retention Showdown." This session provided a crucial lesson for businesses: the future isn't AI or humans, it's a strategic blend of both. The debate explored which parts of the customer journey are best handled by AI (e.g., data analysis, automated responses) and which require the unique skills of a human (e.g., empathy, complex problem-solving).
Day 3
Day 3 highlighted that in a world of advanced AI, the most valuable skills are the distinctly human ones, proving that creativity and authenticity will define the businesses of tomorrow.
Day 3 Insights
The final day provided a powerful conclusion, reminding attendees that while AI is transformative, the most valuable skills in the new era are the ones that AI cannot replicate: creativity, vulnerability, and leadership.
The Power of "Yes, And." The closing keynote by comedy icon Amy Poehler delivered a masterclass in collaboration. The lesson learned was that the core principles of improv comedy—specifically the "yes, and" mindset—are essential for business innovation. By embracing curiosity and building on the ideas of others, teams can unlock new solutions and foster a culture of resilience and creativity that is a true competitive advantage.
Scaling Excellence Without Sacrificing Quality. Three-Michelin-star chef Dominique Crenn provided a unique perspective on growth. Her talk on "The Sustainable Scale" taught that scaling a business should never come at the expense of its core values or quality. Her insights into how she maintained consistency and culture across her restaurants offered a powerful lesson for all leaders building a growth-focused, customer-obsessed organization.
What is INBOUND?
INBOUND is an annual event hosted by HubSpot that serves as the premier platform for announcing their latest product updates and innovations. It brings together professionals from marketing, sales, and customer service to showcase how the HubSpot platform is evolving. A key focus of these announcements is how HubSpot is leveraging AI to create a more intelligent and streamlined customer platform.
Key Announcements
What are the updates that you simply can't miss? And how do they affect you? At a glance.
Key Announcements
A Unified Brain for Your Business
Your teams are only as smart as their data. The new Data Hub unifies all of your information - structured, unstructured, and external - into a single, intelligent source of truth. This is the foundation that powers all the new AI tools.

The Rise of Breeze AI Agents
HubSpot just launched over 20 specialised AI teammates. These Breeze Agents are designed to handle routine tasks 24/7, from researching leads to resolving customer support tickets, so your human team can focus on strategy, creativity, and connection.

The Funnel Is Dead. Enter, The Loop.
The traditional marketing funnel is no longer enough. HubSpot's new "Loop" playbook is a continuous, four-stage cycle that leverages AI to personalise customer experiences and get smarter with every interaction, helping you grow in a complex, multi-touchpoint world.
Smart CRM. A New Kind of Customer View.
The core CRM is getting a major upgrade. With features like Flexible CRM Views, you can visualise data in new ways, while Smart Insights automatically surface key patterns and trends, helping your team make smarter decisions without ever leaving HubSpot.