About Cogent
Built by people who lived with the problem
Before Cogent, we ran a distribution business on OrderWise, Sage and HubSpot. We know what disconnected systems cost, because we paid for them.
Our story
Why Cogent exists
For years we sold in a high-volume distribution business. Orders, stock and invoices lived in the ERP. Customers lived in the CRM. Finance lived somewhere else again. Opportunities slipped through the gaps between them.
When we finally implemented HubSpot properly, with a partner who listened, explained things plainly and worked alongside us, it changed how the whole business ran. That experience stuck with us.
Cogent was founded in July 2023 to give other growing businesses the same experience: systems that are joined up, data people trust, and a team that actually uses what has been built. We started with OrderWise because we knew it inside out. Today our OW Sync connectors link HubSpot with ERP, finance and data systems across the UK.
We are based in Glencarse, Perthshire, and work with businesses across the UK. Most of our clients are in distribution, wholesale and manufacturing, where the gap between front office and back office hurts most.
What guides us
Three values, in practice
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We understand
We listen before we propose. The conversation starts with your business, not the software.
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We simplify
We break complex things down and avoid creating new complexity in the explanation.
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We customise
Your industry, size and way of working shape what we build. Templates are a starting point, not the answer.
The team
The people you will work with
A small team, which means the people you meet on the first call are the people who do the work.
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Daryl Michel
Founder and CEO
Daryl sets Cogent’s direction and runs most first conversations with new clients. Before Cogent he spent years selling in a distribution business that ran OrderWise, Sage and HubSpot, so he knows what a messy system costs from the inside.
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Kieron Michel
Head of Client Delivery
Kieron leads every project once it is signed. He turns an agreed scope into a delivery plan, keeps the build moving and makes sure what goes live works in the real world.
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Kevin Michel
Head of Commercial
Kevin looks after business development and partnerships, including our relationships with HubSpot’s own sales teams. He brings around thirty years of hands-on experience with business systems.
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Bradley Michel
Growth Operations Manager
Bradley runs Cogent’s marketing operations, content and campaigns, and makes sure growth activity is measured and tied back to the commercial plan.
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Estelle Lewis
Finance and RevOps Manager
Estelle keeps finance, data and revenue processes connected so the business runs clearly. She brings over thirty years in finance.
HubSpot Diamond Partner
We are a HubSpot Diamond Solutions Partner. We are also independent: HubSpot is one tool in your toolbox, and we will tell you when something else fits better.
Partners we trust
We work with a small group of technology partners for adoption, data quality, quoting, documents and calling. We recommend them; we never resell them.
Meet our partners →Work with us
We are growing. If you care about doing this work properly, we would like to hear from you.
Get in touch →Let’s find out where you are
A discovery call is a straight conversation about your people, processes and systems. You leave with a clearer picture, whether or not we work together.