Technology partner
Better data, without the manual research
Data enrichment and cleansing for CRM records.
About Baseloop
What it does
Baseloop enriches and cleans company and contact data in bulk. It fills gaps such as industry, size and decision makers, researches accounts with AI and syncs the results back to the CRM.
We use it to get data into shape before a migration, and to keep target account lists accurate afterwards.
Where it fits with Cogent: Used before and after migrations to fill gaps and tidy records.
At a glance
Key points
- Company and contact enrichment from many sources
- AI-assisted account research
- Finding decision makers at target accounts
- Results synced back to HubSpot
Ideal for
Teams with patchy CRM data, or sales teams building target account lists.
Use cases
Where Baseloop helps
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01
Cleaning data before a move to HubSpot
Fill missing industries, sizes and websites before records are imported, so the new CRM starts with data people trust.
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02
Building a target account list
Research a list of companies, find the decision makers and send the results into HubSpot ready for outreach.
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03
Tiering your accounts
Score companies by how well they fit, so sales and marketing spend their time on the accounts most likely to buy.
Thinking about Baseloop
We will tell you honestly whether it fits, how it connects to what you already run, and what it would cost all in.